Download Big data para directivos (Spanish Edition), by Genis Roca
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Big data para directivos (Spanish Edition), by Genis Roca
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El Big Data, el nuevo vocablo de moda y el termino que aparece en todas las quinielas referidas a las ultimas tendencias tecnologicas, se basa, en realidad, en una practica habitual en el ambito empresarial. De hecho, casi todas las grandes empresas ya hace tiempo que toman sus decisiones sobre la base del analisis de datos. Sin embargo, hoy, el hecho digital esta revolucionando y redimensionando este concepto. Big Data no solo hace referencia a la gestion de datos internos (CRM, facturacion, ventas) sino tambien a la informacion procedente de nuevos flujos de datos como los emitidos desde nuestros moviles, aquellos registrados a partir de la conexion de los objetos a Internet o los generados en las redes sociales. Que pasaria si el sector hotelero supiera el tiempo medio de estancia y los lugares mas visitados por los turistas en funcion de su nacionalidad? Estos datos existen, las companias de telefonia cuentan con ellos gracias a la informacion obtenida via la activacion del roaming, y ofrecen muchas y nuevas posibilidades de negocio. / Big Data is the new buzzword that appears in every new technology trend, based on a common practice. Almost all large companies have begun making decisions on the basis of data analysis. These data exist, and phone companies have them thanks to the information obtained via roaming activation. This offers many and new opportunities in business.
- Sales Rank: #3856951 in Books
- Published on: 2015-07-15
- Original language: Spanish
- Number of items: 1
- Dimensions: 8.30" h x .40" w x 5.00" l,
- Binding: Paperback
- 128 pages
Most helpful customer reviews
0 of 0 people found the following review helpful.
Big Data para toma de decisiones
By Alejandro Sanchez
El libro se centra en el uso de Big Data y la generación de competencias de gestión basada en datos como herramienta estratégica para la toma de decisiones por parte de los directivos. Se hace bastante énfasis en la elección adecuada de las fuentes de datos y los aspectos legales y éticos a tener en cuenta para su uso, así como el entendimiento de los flujos de datos y la toma de decisiones basada en la gestión de datos.
0 of 0 people found the following review helpful.
Práctico para gerentes
By Amazon Customer
Es un libro práctico, concreto y con buenos ejemplos sobre el tema. Da una visión clara del tema e invita a pensar en un modelo de negocio hacia el Big data. Quizás muy resumido en algunas partes.
0 of 0 people found the following review helpful.
Four Stars
By M A C
Very good book.
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