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Marketing and organization information for small farmers, vendors, and market management. A necessity for all participants in a public farmers' market.
This new book was released in the summer of 1997. In it, you will learn how to: 1) create visually exciting displays 2) organize a new market 3) turn your stall into the most profitable at the market 4) select products that customers want. An informal book that brings farmers'marketing all together. It's like sitting on a tailgate at the market and eavesdropping on valuable conversations between successful farmers. Save two years of trial and error just by studying and implementing the tips found in this book.
- Sales Rank: #1814756 in Books
- Brand: Brand: Bittersweet Farmstead
- Published on: 1997-07-01
- Original language: English
- Number of items: 1
- Binding: Paperback
- 129 pages
- Used Book in Good Condition
Review
" . . . a great service to reestablish the small family farm as an economically viable way of life. This book is excellent." -- Robert Green, Editor and Publisher, QYLM - July 1997
" . . . an essential book for anyone who wants to or is selling at a farmers' market, or is thinking of organizing a farmers' market. We know of no other publication that, in one place, tells producers,vendors, market managers and new market organizers how to have a successful and dynamic farmers' market." -- Maine Organic Farmer & Gardener - Sept/Nov 98
" . . . an essential book. Tells producers, vendors, and market organizers how to have a successful and dynamic farmers' market." -- Maine Organic Farmer & Gardener - Sept/Nov 98
". . . the sort of thing that makes me want to become a farmer. With this his first book, Dynamic Farmers' Marketing: A Guide to Successfully Selling Your Farmers' Market Products,' Jeff Ishee has done a great service to the movement to reestablish the small family farm as an economically viable way of life in America. I hope this will not be the last we see of Jeff as an author. It is excellent." -- Robert Green, Editor and Publisher, QYLM - July 1997
"A practical and fun to read book on a crucial topic. Anyone who sells or thinks they may in thefuture sell farm products needs a copy of this." -- Gwen Roland, Communications Specialist, - August 1997, Sustainable Agriculture Research and Education, Univ. Of GA.
"Packed with information. My kind of book! I should make it mandatory each one (of our vendors) buy a copy." -- Lynn Wettach, Market Master, St. Augustine, Florida - August 1997
"Packed with information. My kind of book! It has so much good information, I think I should make it mandatory each one (of our vendors) buy a copy." -- Lynn Wettach, Market Master, St. Augustine, Florida - August 1997
About the Author
Jeff Ishee is Farm Director for WSVA radio in Harrisonburg, Virginia. The station was ranked # 1 in the nation in July, 2000 by Arbitron in the "News/Talk" format. Ishee produces and broadcasts more than 1500 "Agribusiness" segments each year for listeners in Virginia and West Virginia.
Ishee also served as VP of the Virginia Farmers Direct Marketing Association and is actively involved in farmers' marketing. He manages two retail farmers' markets in Staunton and Verona, VA and has consulted with numerous organizations on issues relating to public farmers' markets. He also serves on the Environmental Awards Selection Committees of Tyson Foods, Inc. and the VA Poultry Federation.
He is a columnist for the Daily News Leader in Staunton, where he writes a regular column on vegetable gardening. In 1997, Ishee wrote and published his first book entitled "Dynamic Farmers' Marketing: A Guide to Successfully Selling Your Farmers' Market Products."
Ishee received the Virginia Farm Bureau Federation's Agricultural Journalism Award for Broadcasting in 1999 and 2000, as well as an Honorary Degree from the Virginia Future Farmers of America in 2000.
He developed and manages two farm-related web sites.
Most helpful customer reviews
21 of 21 people found the following review helpful.
Keeping it Simple
By Anna M. Lucio
Are you looking to direct market your farm products? Then this is a 'must have' in your library. Jeff Ishee takes you through the day-to-day of planning and preparing to market any and all farm products directly to the consumer. This book is a great guide in getting your ideas together on what to do in your operation or if you are just simply trying to decide if direct marketing is for you.
In working with the industry on a day-to-day basis in Kentucky, this book has been an excellent addition to my resource library.
25 of 26 people found the following review helpful.
Dynamite!
By A Customer
Farmer's Markets are one of the hottest new trends in local economies. This is the definitive book on how to profit from the movement. ISHEE, himself a successful small farmer, has produced a comprehensive guide to selling your farmer's market products. He covers everything - how to organize and run a successful farmers' market, how to sell, which products sell best, stories from successful veterans of the market, a resources list.
2 of 2 people found the following review helpful.
A Timeless Guide To Farm Enterprise At The Market
By Dan Fendel
Having enjoyed Jeff Ishee's "Virginia Farm Monitor" program via RFD-TV weekly for a while, I was happy to discover his book. It was pricey since it is "out of print" and thus a "collector's" but worth every penny of the price I paid. Common sense and insider tips abound, and if you've ever considered selling your produce or products at a Farmer's Market or even organizing one in your community, this is the "bible" of such enterprise and something you'll need to succeed. The author tells the story in personal terms based on his own experience but also includes a section of responses he got when the book was in "beta" and he put it online for comments by other farmer's market sellers and growers. Therefore, while it is based on his VA experiences, it really applies to all such markets everywhere.
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