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"What This Book Is About: This book brings together the most up-to-date information about; (1.) Measurement of advertising messages (Part One), (2.) Measurement of advertising media (Part Two). In other words, this is a book about creative research and media in the advertising industry of today and with emphasis on practical details. Part One explains both the planning of advertising measurement and the techniques of measuring advertising messages. There are separate chapters on recognition tests, recall and association tests, opinion and attitude ratings, projective methods, laboratory testing and analyses of content, and inquiries and sales measures. Since no single technique of advertising research could possibly begin to answer all research questions, various combinations of research techniques should be considered in dealing with a specific research question. Accordingly, both the advantages and the disadvantages of each research method are analyzed and appraised separately. Part Two explains the basic media concepts. There are separate chapters on printed-media audiences, television and radio audiences, exposure of advertisements, audiences of advertisements, kinds of people in media audiences, and attitudes of media audiences; the book ends with a discussion of audience accumulations and combinations and the implications of mathematical programing. So far as we know, this is the only comprehensive study of media research and evaluation; and a great deal of the material analyzed is not available in most libraries." (by Darrell Blaine Lucas, Steuart Henderson Britt)

• Sales Rank: #10278752 in Books
• Published on: 1963-12
• Original language: English
• Number of items: 1
• Binding: Hardcover
• 399 pages

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[I992.Ebook] Ebook Download A Kierkegaard Anthology, by Soren Kierkegaard

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This anthology covers the whole of Kierkegaard's literary career. The selections range from the terse epigrams of the Journal through the famous "Diary of the Seducer" and the "Banquet" scene, in which Søren Kierkegaard reveals his great lyric and dramatic gifts, on to the philosophical and psychological works of his maturity. These are climaxed by the beautiful and moving religious discourses which accompany them; finally, there is the biting satire of his Attack upon "Christendom."

This is emphatically not a collection of "snippets," but the cream of Kierkegaard, each selection interesting and intelligible in itself, and all ranking among his most important work. They are so arranged as to convey an idea of his remarkable intellectual development.

Contents: A comprehensive anthology from the following works: Either/Or Fear and Trembling Stages on Life's Way Works of Love Concluding Unscientific Postscript Attack upon "Christendom" The Sickness Unto Death Philosophical Fragments and others

• Sales Rank: #290658 in Books
• Brand: Bretall, Robert
• Published on: 1973-11-01
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: 8.64" h x 1.33" w x 6.02" l, 1.35 pounds
• Binding: Paperback
• 528 pages

Review
"An admirable and altogether satisfying introduction to the thought of the melancholy Dane."--The Washington Post

From the Back Cover
This anthology covers the whole of Kierkegaard's literary career. These are climaxed by the beautiful and moving religious discourses which accompany them; finally, there is the biting satire of his Attack Upon 'Christendom.'

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41 of 42 people found the following review helpful.
An excellent companion and starting point
By FrKurt Messick
Kierkegaard is enjoying something of a revival of late, with many of his works appearing in new editions, and a major new biography available. The English-speaking world has long been aware of Kierkegaard without being very familiar with his work and issues. One might be surprised that Kierkegaard is not better known, since one of his primary focuses upon philosophy is that it begins and ends with the individual - in many ways, he is anti-Hegelian looking for a way of relating existence to the individual, and not to universals.

Kierkegaard was very much a cynic, but still remained a faithful Christian all of his life, if not a faithful adherent to the institution of the church. Kierkegaard was also a satirist and wit, and sometimes it is difficult to discern where that aspect ends and the serious philosophical work begins. He is often considered the first of the Existentialists, but in many ways his work does not quite fit that category.

This collection contains selections from the following major and minor works of Kierkegaard.

* The Journals * Either/Or * Two Edifying Discourses * Fear and Trembling * Repetition * Philosophical Fragments * Stages on Life's Way * Concluding Unscientific Postscript * The Present Age * Edifying Discourses in Various Spirits * Works of Love * The Point of View for My Work as an Author * The Sickness Unto Death * Training in Christianity * Two Discourses at the Communion on Fridays * The Attack Upon Christendom * The Unchangeableness of God

This collection is no mere collection of quotable-quotes or of key passages, but gives generous inclusion of major sections of the works. Kierkegaard did not write in traditional academic or philosophical structure, so some of his writing is difficult to get through. Part personal reflection, part polemic, part analysis, part literary creative flourish - all of these come together in a fascinating way.

Kierkegaard deals with issues of estrangement and alienation, despair, universals and abstractions, individuality and subjectivity. Kierkegaard sees the person as existing in three different levels - the aesthetic, the ethical and the religious. These are inter-related but distinct in many ways; as they involve the breadth of human experience, Kierkegaard is no mere philosopher, but also a sociologist, a psychologist, a theologian, an historian, and much more.

This is an excellent one-volume edition of Kierkegaard's work, from which one may gain much insight. If coupled with the recent biography by Joakim Garff, it is a very handy reference for Kierkegaard's primary texts together with the insightful writing of Garff.

49 of 52 people found the following review helpful.
The Best Place To Start Reading Kierkegaard
By Daniel A. Fincke
Many consider it objectionable (probably Kierkegaard among them!) to chop up philosophical works so literary in style into pieces to be patched together in an anthology. Others would note that a philosopher is best introduced through a painstaking reading of a classic and definitive text, and thus Plato is to be met in "The Republic," Nietzsche in "Thus Spoke Zarathustra," and the later Wittgenstein in "Philosophical Investigations." In the case of Kierkegaard, however, no one work adequately expresses the multi-faceted nature of his messages. His individual works are incomplete as representations of his overall vision. I find, anyway, that they each represent a finely crafted meditation on a crucial aspect of his thought which cannot be fully understood without having all the other aspects in mind. They serve more like chapters in a larger book than they stand independently on their own. That's why Bretall's anthology which presents them as a whole is so valuable.
Bretall also avoids chopping up chapters and ripping quips and humorous digressions or controversial statements out of their context. For the most part he presents key chapters in their entirety and helps to reproduce their context for the reader either by explaining it in his helpful introductions or by presenting enough chapters from a given work that the context of a particular chapter is clear.
Understanding Kierkegaard's context and that of his writings and that of the chapters within them is so crucial to fruitful engagement of his ideas that this compiled tornado of thought that Bretall provides is the best place to start reading him.
But then again, I could be bias because that's how I started reading him...

7 of 8 people found the following review helpful.
An Excellent Primer on Kierkegaard
By Dude Man
In a philosophy course on an introduction to Kierkegaard that I took in graduate school, this was one of the texts we used. It's an excellent primer for someone who has relatively little or no knowledge of the "father of existentialism."

I highly recommend it; but to any lover of wisdom, don't stop with just this volume. Princeton University Press has published almost his entire corpus operam, so if you get the wherewithal, check them out too.

Happy reading!

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Brody hoped it was just a hallucination. But no, the teenaged ghostly girl who'd come face to face with him in the middle of a busy city street was all too real. And now she was back, telling him she needed his help in hunting down a dangerous killer, and that he must undergo training from the spirit of a centuries-old samurai to unlock his hidden supernatural powers. Thirteen-time Eisner nominee Mark Crilley joins Dark Horse to launch his most original and action-packed saga to date in Brody's Ghost, the first in a six-volume limited series.

* Paramount Pictures and Brad Pitt's Plan B have acquired Miki Falls, a four-volume manga series created by Mark Crilley.

* Crilley is best known for his Akiko young-adult novels and comic books.

From the creator of the Eisner-nominated Akiko!

• Sales Rank: #111689 in Books
• Brand: Dark Horse Comics
• Model: FBA-|284906
• Published on: 2010-07-27
• Released on: 2010-07-27
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x .25" w x 5.24" l, .53 pounds
• Binding: Paperback
• 96 pages

From Booklist
Brody, a broken-down street musician, finds his world changed forever when he meets Talia, a teenage ghost who tells him that he will help her complete the task that allows her entrance into heaven. Though the first part of Crilley’s six-part story is short, he packs in a lot of details, especially in his amazingly realistic, manga-influenced art. The setting—an unidentified future city partially in ruins—is a masterpiece of drawing, and Brody and the other characters are equally well crafted (readers are shown that process through character sketches in the back of the book). The story is more than a match for the art: humor, action, and mystery butt up against the reality of Brody’s sad life, giving him the opportunity to change who he is. Rather than starting with a hero, Crilley builds one from the ground up, encouraging readers to join him in the journey. The surprise ending wraps up this introductory volume and leaves readers eager for round two. Grades 7-12. --Snow Wildsmith

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26 of 26 people found the following review helpful.
Mark Crilley returns with Brody's Ghost!
By TuxedoWerewolf
I just got my copy of Brody's Ghost in the mail today, and the first thing I noticed that the book overall was thinner than Crilley's other manga Miki Falls.
But that doesn't change my opinion of the manga book. Brody's Ghost is amazing!

I don't know where to begin with the detail in each panel; every detail is just astounding!
Every location, every person, everything is just packed with amazing detail!
The realistic manga style that is used in the book is crazy good; it slightly resembles the Death Note manga!

The story is very good so far; Brody, a poor man who lives in his run down apartment, struggles to get through life, until one day he meets Talia, a deceased girl in the form of a ghostly figure, who tells Brody of his psychic powers that he was not aware that he had.
I cannot go any further than that; I do not want to spoil it.

Mark Crilley has done an extremely great job creating Brody's Ghost. It truly is an amazing book, although it's the only one available at the time.
I do not know when the next book will be out, but I know I will be pre-ordering it ASAP!

If you are a fan of Mark Crilley's work Akiko or Miki Falls, then Brody's Ghost is something that you will LOVE! Buy it now!

12 of 12 people found the following review helpful.
Very, very enjoyable
By booklyreads
As someone who has read Miki Falls, I was pleased to see that Brody's Ghost is very different. Mark Crilley has a broad imagination, and the stories have no similarities. Regardless, the art remains fantastic and the story is just as (if not more so) engaging as the story of his last series.

It's a short read, but it felt well-developed and it's definitely worth it for the price. The characters are intriguing, and I'm already anticipating the sequel! I would check it out.

9 of 9 people found the following review helpful.
BAD@SS STORY
By POPZU1
really liked the story to this book man it just flowed really good all way through till the end read it in 1 sitting & i have to say that's the best way to read it. Brody's & Talia just go together so well in the book i thought. All in all I'd say pick it up if would like a good read!! sick art as well!!

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• Published on: 1989
• Binding: Hardcover

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CONSTRUCTION ACCOUNTING & FINANCIAL MANAGEMENT, 3/e helps construction professionals and construction management students master the principles of financial management, and adapt and apply them to the challenge of profitably managing construction companies. It integrates content that has traditionally been taught through separate accounting, finance, and engineering economics texts. Students learn how to account for a construction company’s financial resources; how to manage its costs, profits, and cash flows; how to evaluate different sources of funding a company’s cash needs; and how to quantitatively analyze financial decisions. Readers gain hands-on experience through 220 example problems and over 390 practice problems, many of them based on situations actually encountered by the author. This edition adds more than 100 new discussion questions, and presents financial equations and accounting transactions more visually to support more intuitive learning.

• Sales Rank: #567874 in Books
• Brand: Brand: Prentice Hall
• Published on: 2012-01-06
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x .80" w x 8.60" l, 1.92 pounds
• Binding: Hardcover
• 360 pages

Features

• Used Book in Good Condition

Most helpful customer reviews

2 of 2 people found the following review helpful.
Covered the Basic needs for Accounting and Financial Management
By Ted Rydzewski
This book did an excellent job providing the basic fundamentals for Construction Accounting. I would recommend this to accountants new to the construction industry

0 of 0 people found the following review helpful.
Five Stars
By Diana
Arrived as expected

1 of 2 people found the following review helpful.
BOOK DISAPPOINTMENT
By James L Hines
I am sorry but the book seemed like something from the past. Some of the techniques were ok but the book overall needs to be updated.
JLHines

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• Original language: French
• Dimensions: 7.28" h x .71" w x 4.72" l,
• Binding: Paperback

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Packed with insights, Lorenzo Bergomi’s Stochastic Volatility Modeling explains how stochastic volatility is used to address issues arising in the modeling of derivatives, including:

• Which trading issues do we tackle with stochastic volatility?
• How do we design models and assess their relevance?
• How do we tell which models are usable and when does calibration make sense?

This manual covers the practicalities of modeling local volatility, stochastic volatility, local-stochastic volatility, and multi-asset stochastic volatility. In the course of this exploration, the author, Risk’s 2009 Quant of the Year and a leading contributor to volatility modeling, draws on his experience as head quant in Société Générale’s equity derivatives division. Clear and straightforward, the book takes readers through various modeling challenges, all originating in actual trading/hedging issues, with a focus on the practical consequences of modeling choices.

• Sales Rank: #515467 in Books
• Published on: 2016-01-05
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.20" w x 6.10" l, .0 pounds
• Binding: Hardcover
• 522 pages

About the Author

Lorenzo Bergomi heads the quantitative research group at Société Générale, covering all asset classes. A quant for over 15 years, he is well known for his pioneering work on stochastic volatility modeling, some of which has appeared in the Smile Dynamics series of articles in Risk magazine. He was also the magazine’s 2009 Quant of the Year. Originally trained as an electrical engineer and with a PhD in theoretical physics, he was active as a physicist in the condensed matter theory group at IphT, CEA, before moving to finance.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Excellent and pleasant to read..
By Jonathan Amiel
An excellent book to better understand both local and stochastic volatility models with relevant case studies.
Strengths and weaknesses of the local volatility model are described in detail using concrete examples
Each chapter ends with a synthetic overview which helps the reader to remind all the key points of the book.

Anybody working in derivatives will benefit from reading and re-reading this book!

2 of 2 people found the following review helpful.
An indispensable reference for practitioners
By Ramon Verastegui
This book is bound to become a reference on the subject. It is self-contained, reads easily, and is focused on results. It discusses a vast range of topics and it includes material hardly found in other publications that is key to volatility trading. Specifically you will find the state of art in volatility smile,and option hedging; many relevant examples on volatility surfaces, VIX indices and options, and the models beyond Black-Scholes that are currently used in the industry.

0 of 1 people found the following review helpful.
Review
By Ronald Woode
Clear writing on a difficult subject to explain

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