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This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

• Sales Rank: #427145 in Books
• Brand: Cengage Learning
• Published on: 2005-06-13
• Ingredients: Example Ingredients
• Original language: English
• Number of items: 1
• Dimensions: .55" h x 7.38" w x 9.26" l, 1.50 pounds
• Binding: Paperback
• 320 pages

Features

• Used Book in Good Condition

Review
Part 1: Design and Layout Basics Chapter 1: Before You Begin to Design Chapter 2: Emphasis Chapter 3: Contrast Chapter 4: Balance Chapter 5: Alignment Chapter 6: Repetition Chapter 7: Flow Chapter 8: Images Chapter 9: Color Part 2: Typography Basics Chapter 10: Overview of Technical Terms Chapter 11: A Few Simple Type Rules Part 3: Projects and Resources Chapter 12: Focus On ... Chapter 13: Tools and Resources Glossary Index

About the Author
Lisa Graham is an Associate Professor of Graphic Design at the University of Texas at Arlington. She is a recipient of the Illumina Teaching Award, a national teaching award honoring design professors presented by the American Institute of Graphic Arts and The Justice Organization. Her illustrations have appeared in the MIT publications, Computer Music Journal, Leonardo, and Terra Nova. Ms. Graham has produced a wide range of graphic designs, illustrations, and informational graphics for clients in the fashion, high-tech, energy, military, and geology industries.

Most helpful customer reviews

3 of 3 people found the following review helpful.
Book offers a good start for begining design students
By Brent G.
This is a really simple book which offers BEGINNING graphic design students a source of simplified information about layouts and type. This book is directed towards purely beginner designers and students who are in the intro classes. I wouldn't suggest this book if you have ANY prior knowledge of graphic design, but I whole heartedly suggest this book to any student who is just starting out.

With that being said, there are other books out there that offer more valueable informtion, but this book is a good simplified source of information that is easy to take in and understand.
This book is a good starting point.

14 of 14 people found the following review helpful.
Coherent and Accessible
By A Customer
A friend of mine recommended this book as a solid introduction to graphic design. The author, Lisa Graham, covers the principles of design effectively and even throws in some unexpectedly funny explanations that really make the point. For example, the beginning of the Balance chapter is hilarious and made me realize that a page really can make a person feel weird, if it isn't designed using the design principles. Once I read that balance chapter, I realized that many of her illustrations also were surprisingly humerous, and reveals what must be a delightful sense of humor.
If you buy this book, keep in mind that the humor is used to support the points Graham makes, and is not the sole focus of the book. This is after all a design book and makes some serious and informative points.
Perhaps what is most effective about this book is the thorough explanations she gives on why a design works and why it doesn't work. This is a refreshing change from many other introductory design books that I looked at where the primary focus of the text seemed to be to show off pretty pictures. Pretty pictures are nice, but WHY do the designs work? WHY don't they work. Basics of Design tells you why, and in such a wonderfully understandable way that you remember, and easily apply what Graham teaches.
Good job Lisa. When are you going to write more books on graphic design? I'll be sure to keep an eye out for more of your work!

30 of 30 people found the following review helpful.
Absolutely Wonderful
By Jeffrey S. Minch
I am a complete dunce at design (or at least I was). Whatever the optical equivalent to a "tin ear" is, I have it. In this book Ms. Graham gives step-by-step simple and yet logical and practical instruction on how to make one's designs both attractive and effective. Her writing style often made me feel as if I were being given advice by a "friend in the design business." I began using the principles that she teaches in my web pages and flyer designs before I was even half-way through the book. The improvements that I saw in my abilities were amazing.
This book has (the basics of) everything: typography, contrast, color, flow, emphasis, etc. Most of the books I had examined prior to finding this little gem were nothing more than over-sized "picture books" with writing in the margins, I couldn't bring myself to spend the money on so little information (but they sure were pretty). This book, on the other hand, is mostly text with small, well-selected illustrations, and at the end of every chapter the author gives several "case-studies" of the current topic and walks the reader through each one.
I cannot imagine a better book for someone new to design.

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[K304.Ebook] PDF Download Whole Body Ultrasonography in the Critically Ill, by Daniel A. Lichtenstein

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Over the past two decades it has been increasingly recognized that whole-body ultrasound is an invaluable tool in the critically ill. In addition to offering rapid whole-body assessment, it has the advantage of being a bedside approach that is available at all times and can be repeated at will. Accordingly, it permits the immediate institution of appropriate therapeutic management. Whole-Body Ultrasound in the Critically Ill is the sequel to the author’s previous books on the subject, which were first published in French in 1992 and 2002 and in English in 2004. This new volume reflects the latest state of knowledge by including a variety of improvements, revised definitions, and updated algorithms. Findings in respect of individual organs are clearly presented, and a particular feature is the in-depth coverage of the lungs, traditionally regarded as an area unsuitable for ultrasound. Throughout, the emphasis is on the practical therapeutic impact of the technique. Its value in a variety of settings, including unexplained shock, management of hemodynamic instability, acute respiratory failure (the BLUE protocol), and the critically ill neonate, is carefully explained. Interventional ultrasound and less widely recognized applications, such as mesenteric infarction, pneumoperitoneum, and intracranial hypertension, are also described. Pitfalls of the technique receive due attention. Today, whole-body ultrasound touches upon every area of critical care. This book, from the chief pioneer in the field, shows that the technique enables critical care physicians to detect therapeutically relevant signs easily and quickly. It will serve as an invaluable guide to the practice of a form of visual medicine.

• Sales Rank: #1327869 in Books
• Brand: Brand: Springer
• Published on: 2010-06-18
• Original language: English
• Number of items: 1
• Dimensions: 10.40" h x .90" w x 7.90" l, 2.70 pounds
• Binding: Hardcover
• 326 pages

Features

• Used Book in Good Condition

Review

From the reviews:

“Intensivists or radiologists with an interest in critical care applications of ultrasound are the intended audience for this work, edited by one of the fathers of critical care ultrasound. … This edition expands coverage of the abdomen and vascular system and increases the emphasis on the evaluation of deep venous thrombosis, pleural effusion, interstitial disease, and pneumothorax. … Chapters are written in a conversational style. … this remains an effective overview for intensivists.” (David J. Dries, Doody’s Review Service, December, 2010)

From the Back Cover

Over the past two decades it has been increasingly recognized that whole-body ultrasound is an invaluable tool in the critically ill.  In addition to offering rapid whole-body assessment, it has the advantage of being a bedside approach that is available at all times and can be repeated at will.  Accordingly, it permits the immediate institution of appropriate therapeutic management. Whole-Body Ultrasound in the Critically Ill is the sequel to the author¹s previous books on the subject, which were first published in French in 1992 and 2002 and in English in 2004.  This new volume reflects the latest state of knowledge by including a variety of improvements, revised definitions, and updated algorithms.  Findings in respect of individual organs are clearly presented, and a particular feature is the in-depth coverage of the lungs, traditionally regarded as an area unsuitable for ultrasound.  Throughout, the emphasis is on the practical therapeutic impact of the technique.  Its value in a variety of settings, including unexplained shock, management of hemodynamic instability, acute respiratory failure (the BLUE protocol), and the critically ill neonate, is carefully explained.  Interventional ultrasound and less widely recognized applications, such as mesenteric infarction, pneumoperitoneum, and intracranial hypertension, are also described.  Pitfalls of the technique receive due attention.  Today, whole-body ultrasound touches upon every area of critical care.  This book, from the chief pioneer in the field, shows that the technique enables critical care physicians to detect therapeutically relevant signs easily and quickly.  It will serve as an invaluable guide to the practice of this new form of visual medicine.

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent Book
By Jerry13
Excellent basic Ultrasound book for ICU. You will still need hands on practice but it will cut your learning time if you read it before hand and then again once you go through a course. Dr. Mayo's course through the ACP is an excellent one.

0 of 0 people found the following review helpful.
Review of Whole Body Ultrasound in the Critically Ill
By X
An instance where a substantial contributor, developer, and great proponent on an entire field (clinician ultrasound) is also a most talented author. This work is interesting, easy to read and most instructive. Perhaps not only new talents by physicians but new talents in authoring will be the result of this most fine work.

0 of 0 people found the following review helpful.
Author's personality permeates this book
By kb
This is an interesting book written more for enthusiasts than purists. The prose evokes the author's personality vividly. The quirks make it memorable. Of the few chapters in which I have some experience, the information is spot on- illustrating a transcontinental objectivity that is as convincing as the data.

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[M483.Ebook] Get Free Ebook Solids Process Design and Management, by Water Environment Federation

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The Definitive Guide to Solids Treatment and Management

This authoritative resource is essential for professionals involved in the design, approval, and operation of municipal solids treatment and disposal systems. Solids Process Design and Management contains the latest information on public outreach and involvement, waste minimization, anaerobic and aerobic digestion, odors, and treatment and utilization of green gases. Significant advancements in equipment, technologies, and processes as well as improved planning, design, and management practices are addressed in this comprehensive manual.

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• Sales Rank: #1117105 in Books
• Published on: 2012-06-04
• Original language: English
• Number of items: 1
• Dimensions: 9.40" h x 1.90" w x 7.60" l, 4.05 pounds
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Most helpful customer reviews

0 of 0 people found the following review helpful.
Iformative
By Operations
Not an easy read.

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